Mass Marketers,such as BHG and Robinsons Department Stores,often Ignore Market

question 27

Multiple Choice

Mass marketers,such as BHG and Robinsons department stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

• A) undifferentiated marketing
• B) differentiated marketing
• C) target marketing
• D) concentrated marketing
• E) micromarketing

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Definitions:

Centration

A cognitive limitation in early childhood, where the focus is on one salient aspect of a situation, neglecting other possible factors.

Symbolic Functioning

The ability to use symbols, signs, or objects to represent something else, a milestone in cognitive development allowing for complex thought.

Concrete Operations

A stage in Piaget's theory of cognitive development, typically from ages 7 to 11, when children gain the ability to think logically about concrete events.

Sensorimotor Period

The first of Jean Piaget's four stages of cognitive development, ranging from birth to about 2 years old, where infants learn about the environment through sensory experiences and motor activities.