Refer to the Scenario Below to Answer the Following Questions

question 50

Multiple Choice

Refer to the scenario below to answer the following questions.
The Dress Connextion began in 2004 as an upscale dress shop in a fashionable shopping center, catering to a wealthy, mature clientele in Singapore. But as Singapore prospered and began to see an increase in the number of affluent, younger, and more demographically diverse consumers, the once-popular fashion boutique was increasingly perceived as stodgy and snobby. By 2009, many of such specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays. Owners of The Dress Connextion had noticed the shifts in population and buying behavior of the typical shopper by the late nineties. The wealthy, mature clientele had been replaced with affluent families with children and a mix of foreigners. Specialty items at The Dress Connextion gradually disappeared, replaced by global brand-name apparel. Others followed suit by also bringing in brands from Europe and America in order to remain competitive.
-Which of the following is the strongest reason that the owners of The Dress Connextion had to start looking at younger consumers as a viable target market?

• A) Mature consumers started to think and dress younger.
• B) A cultural shift occurred where an affluent, diverse population replaced the affluent, mature population.
• C) Mature consumers were spending an increasing percentage of their income on generic items such as those originally sold by The Dress Connextion.
• D) Mature consumers were not interested in shopping where younger families shop.
• E) Mature consumers were less willing to shop around and change brands than younger consumers.

---

Definitions:

Sterile Field

An area free of microorganisms and prepared to receive sterile equipment, used in surgical and other medical procedures to prevent infection.

Surgical Scrub

A method of thoroughly cleaning hands and arms before performing a surgical procedure to reduce the risk of infection.

Sequential Compression Device (SCD)

A medical device used to prevent blood clots by applying sequential pressure to the legs or other parts of the body.

Antiembolism Stockings

Specialized hosiery designed to help prevent the occurrence of deep vein thrombosis (DVT) by applying graduated pressure to the legs.