Examlex
Abel is considering whether or not to get an electronic reader. He has read online reviews of three different kinds of readers and has talked with two friends who own electronic readers. Abel is at the awareness stage of the new product adoption process.
Free Warranty
A promise or guarantee provided at no extra charge that covers repair or replacement of a product within a specified period.
Type I Errors
The incorrect rejection of a true null hypothesis, also known as a "false positive."
Difference-In-Difference
Difference-in-difference is a statistical technique used in econometrics and quantitative research to measure the effect of a treatment or intervention by comparing the changes in outcomes over time between a group that's exposed to the treatment and a group that's not.
Advertising Intensity
refers to the degree or level of effort and resources that a company or brand allocates to its advertising campaigns to promote its products or services.
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