Refer to the Scenario Below to Answer the Following Questions

question 50

Multiple Choice

Refer to the scenario below to answer the following questions.
The Dress Connextion began in 2004 as an upscale dress shop in a fashionable shopping center, catering to a wealthy, mature clientele in Singapore. But as Singapore prospered and began to see an increase in the number of affluent, younger, and more demographically diverse consumers, the once-popular fashion boutique was increasingly perceived as stodgy and snobby. By 2009, many of such specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays. Owners of The Dress Connextion had noticed the shifts in population and buying behavior of the typical shopper by the late nineties. The wealthy, mature clientele had been replaced with affluent families with children and a mix of foreigners. Specialty items at The Dress Connextion gradually disappeared, replaced by global brand-name apparel. Others followed suit by also bringing in brands from Europe and America in order to remain competitive.
-Which of the following is the strongest reason that the owners of The Dress Connextion had to start looking at younger consumers as a viable target market?

• A) Mature consumers started to think and dress younger.
• B) A cultural shift occurred where an affluent, diverse population replaced the affluent, mature population.
• C) Mature consumers were spending an increasing percentage of their income on generic items such as those originally sold by The Dress Connextion.
• D) Mature consumers were not interested in shopping where younger families shop.
• E) Mature consumers were less willing to shop around and change brands than younger consumers.

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Definitions:

Minimal Responses

Short, often non-verbal, feedback during conversation that signals listening without interrupting the speaker's flow.

Patient's Behavior

Refers to the actions, reactions, or conduct of patients, often observed in healthcare settings, which can provide insights into their mental health and needs.

Assessment Documentation

The written records and findings from evaluations and tests conducted by professionals to determine the needs, conditions, or abilities of individuals.

Eye Contact

The act of looking directly into one another's eyes, which can convey a range of emotions and facilitate non-verbal communication.