Demographic Variables Are Frequently Used in Market Segmentation Because They

question 40

Multiple Choice

Demographic variables are frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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Definitions:

Symbolic Interactionism

A sociological perspective that analyzes society by studying the symbols and communication methods used by individuals to interpret and respond to their social environment.

Rational Choice Theory

Rational choice theory focuses on the way interacting people weigh the benefits and costs of interaction. According to rational choice theory, interacting people always try to maximize benefits and minimize costs.

Rational Choice Theory

A theoretical framework that suggests individuals make decisions based on the anticipated costs and benefits, aiming to maximize their advantage.

Social Interaction

The process by which individuals act and react in relation to others, forming the basis of social relationships.