Consumer and Business Marketers Use Many of the Same Variables

question 57

Multiple Choice

Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT ________.

• A) operating characteristics
• B) purchasing approaches
• C) situational factors
• D) personal characteristics
• E) brand personalities

---

Definitions:

Repudiated

The act of rejecting or disavowing a claim, contract, or obligation, especially in a formal or official manner.

Enemy Alien

A non-citizen living in a country who is considered an enemy due to their nationality or citizenship during a time of war.

Citizenship

The status of being recognized as a legal member of a specific country, with associated rights and responsibilities.

Void

Having no legal force or effect; not valid or legally binding.