ByWay Pte Ltd Chose a Differentiated Marketing Strategy

question 114

Multiple Choice

ByWay Pte Ltd chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.

• A) extra research; costs
• B) sales analysis; sales
• C) increased sales; increased costs
• D) geographic segmentation; demographic segmentation
• E) attitudes; perceptions