Successful Niche Marketing Is Most Dependent on a Firm's ________

question 115

Multiple Choice

Successful niche marketing is most dependent on a firm's ________ and its ________.

• A) promotions strategy; services
• B) individual relationships with customers; positioning
• C) superior products; value network partners
• D) greater knowledge of customers' needs; special reputation
• E) competitive advantage in comparison to mass-market companies; affordable pricing

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Definitions:

Enforceable

Capable of being imposed or brought into effect legally, often referring to contracts or laws that can be executed through a legal process.

Contract

A legally binding agreement between two or more parties that outlines duties, rights, and obligations that are enforceable by law.

Verbal Contract

A verbal contract is an agreement made through spoken words between parties that is legally binding, though more difficult to prove than written contracts.

Binding

A legal agreement or contract that is enforceable in a court of law, obligating the parties to adhere to the terms.