As You Like It Pte Ltd Customizes Its Offers to Each

question 47

Multiple Choice

As You Like It Pte Ltd customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.

• A) niche
• B) mass
• C) differentiated
• D) undifferentiated
• E) micro

---

Definitions:

Ethical Behavior

Conduct that is consistent with principles of morality and rules of proper conduct.

Encourages Ethical

The act of promoting moral principles and values in decision-making processes.

Organization Culture

The set of shared beliefs, values, norms, and practices that characterizes an organization, influencing how employees interact and work.

New Companies

Recently established businesses that are in the early stages of their operational lifecycle.