Examlex
Why do marketers segment the market?
Reinforcement
In a psychological context, a strategy to encourage or strengthen a desired behavior by providing a positive or negative stimulus after the behavior occurs.
Behavioral Learning
The process of acquiring new behaviors or changing existing ones through reinforcement or punishment.
Cue
A cue is a signal or stimulus that influences a person's behavior or actions, often utilized in advertising or product design to trigger consumer response.
Stimulus
Something that incites or provokes a physiological or psychological action or response.
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