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Why Do Marketers Segment the Market

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Why do marketers segment the market?


Definitions:

Reinforcement

In a psychological context, a strategy to encourage or strengthen a desired behavior by providing a positive or negative stimulus after the behavior occurs.

Behavioral Learning

The process of acquiring new behaviors or changing existing ones through reinforcement or punishment.

Cue

A cue is a signal or stimulus that influences a person's behavior or actions, often utilized in advertising or product design to trigger consumer response.

Stimulus

Something that incites or provokes a physiological or psychological action or response.

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