When Marketers at P&G Selected the Millennials,a Demographic That Includes

question 10

Multiple Choice

When marketers at P&G selected the Millennials,a demographic that includes university students,for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

• A) market segmenting
• B) mass marketing
• C) differentiation
• D) targeting
• E) positioning

---

Definitions:

Landscape

An orientation of a page, screen, or image where the width is greater than the height.

Shutter Bar Open/Close

A user interface feature in some applications that allows for the expansion or collapse of sidebar menus for navigating between different sections or tools.

Navigation Pane

A feature in software applications that allows users to easily locate and manage different elements of a document or database, providing quick access to specific sections.

Navigation Pane

The Navigation Pane is a component of a software interface that allows users to easily browse and locate different sections or features of an application, often seen in file managers and email clients.