Many Firms Make an Effort to Identify Smaller,better-Defined Target Groups

question 81

Multiple Choice

Many firms make an effort to identify smaller,better-defined target groups by using ________.

• A) differentiation
• B) concentrated marketing
• C) multiple segmentation bases
• D) positioning
• E) mass marketing

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Definitions:

Bank Loans

Debt provided by banking institutions that is repayable over a set period of time with interest.

Pledged

Assets that are promised or committed as security for the fulfillment of a debt or an obligation.

Accounts Receivable

The money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Collateral

Collateral is an asset that a borrower offers to a lender to secure a loan. If the borrower fails to repay the loan, the lender has the right to seize the collateral.