Nike Targets the World's Teenagers,who Have Similar Needs and Buying

question 111

Multiple Choice

Nike targets the world's teenagers,who have similar needs and buying behavior even though they are located in different countries.This is called ________ segmentation.

• A) political and legal
• B) cross-cultural
• C) cultural
• D) intermarket
• E) individual

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Definitions:

Developing Countries

Nations with a lower level of material well-being, industrialization, and economic development compared to developed countries.

Developed Countries

Nations with high levels of economic productivity, advanced infrastructure, and higher standards of living.

Technology

The application of scientific knowledge for practical purposes, especially in industry, which can significantly influence productivity and economic growth.

Capital

Wealth in the form of money or other assets owned or used by a person or organization for a particular purpose such as investment in productive projects.