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Far East Florists segments markets into groups of nonusers,ex-users,potential users,first-time users,and regular users of its flowers and services.This firm uses usage rate as its segmentation approach.
Measure of Agreement
A statistical method used to quantify the level of agreement or concordance between two or more raters or measurement instruments.
Interrater Reliability
A measure of consistency among different observers or raters in their evaluations, ensuring that assessments are reliable and not significantly varied.
Interrater Reliability
The degree of agreement among different observers or raters measuring the same phenomenon to ensure consistency across measurements.
Parallel Forms Reliability
A measure of reliability in which different versions of a test are created, and a group's performance on the two forms is compared to assess consistency.
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