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Why do international markets need to be segmented?
Audience Attention
The degree of focus or concentration an audience gives to a speaker or performer.
Road Accidents
Unexpected events on the road that involve vehicles, and sometimes pedestrians, resulting in damage, injury, or death.
Protection Motivation Theory
Adopting a healthy behaviour requires cognitive balancing between the perceived threat of illness and one’s capacity to cope with the health regimen.
Dangerous Health Practices
Activities or habits that are harmful to one's health, potentially leading to serious illness, injury, or death.
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