Which of the Segmenting Strategies Carries Higher-Than-Average Risks in Consumer

question 105

Multiple Choice

Which of the segmenting strategies carries higher-than-average risks in consumer markets?

• A) concentrated
• B) mass
• C) differentiated
• D) undifferentiated
• E) multiple-segment

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Definitions:

Consumption

The use of goods and services by households or individuals, which is a primary component of economic activity.

Income

The cash flow generated out of work or investments, typically on a steady basis.

Utility Function

A mathematical representation of a consumer's preference ranking over bundles of goods, showing the level of satisfaction or utility derived.

Commodity

A basic good used in commerce that is interchangeable with other goods of the same type; commodities are often used as inputs in the production of other goods or services.