In Singapore,the Kinokuniya Branch at Bugis Junction Taps into the High-Volume

question 52

Multiple Choice

In Singapore,the Kinokuniya branch at Bugis Junction taps into the high-volume youth clientele by carrying comics and books on travel and careers.Which is its marketing strategy?

• A) segmented strategy
• B) local marketing
• C) differentiated marketing
• D) mass marketing
• E) undifferentiated marketing

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Definitions:

Essential Feature

A core characteristic or component that is necessary for the function or identity of something.

Trade Name

The commercial name under which a company does business, distinguishing itself from others.

Exclusive Right

A privilege or license granted to an individual or entity to be the sole provider or beneficiary of a particular service or product.

North America

A continent located entirely in the Northern Hemisphere and almost entirely within the Western Hemisphere; it includes countries such as Canada, the United States, and Mexico.