Explain How Companies Identify Attractive Market Segments and Choose a Target

question 105

Essay

Explain how companies identify attractive market segments and choose a target marketing strategy.

---

Definitions:

Clinical Mood Disorder

A category of mental disorders characterized by a significant disturbance in a person’s mood, such as depression or bipolar disorder.

Diagnosis Criteria

The specific guidelines and standards used by healthcare professionals to identify and classify diseases and conditions.

Black Bile

An ancient medical concept, part of the four humors theory, believed to be responsible for melancholic temperament and conditions.

Major Depressive Disorder

A mood disorder identified by a constant feeling of depression or an absence of pleasure in tasks, resulting in major hindrances in day-to-day activities.