An Alternative to Product Line Stretching Is ________, Adding More

question 49

Multiple Choice

An alternative to product line stretching is ________, adding more items within the present range of the line.

• A)product mixing
• B)interactive marketing
• C)product line filling
• D)co-branding
• E)service marketing

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Definitions:

Goodwill

is the positive reputation and mutual respect that can benefit both parties in communication, often resulting from kind gestures or effective relationship management.

Conversational Style

A manner of speaking or writing that resembles natural, spontaneous conversation, often characterized by a casual and friendly tone.

Less Formal Style

A writing or speaking approach characterized by a conversational tone, personal pronouns, and relaxed grammar rules.

Acquainted

Having familiarity or knowledge about something through experience or learning.