A ________ Involves the Use of a Successful Brand Name

question 31

Multiple Choice

A ________ involves the use of a successful brand name to launch new or modified products in a new category.

• A)line extension
• B)product line
• C)brand extension
• D)private brand
• E)brand symbol

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Definitions:

Cotenancy

A form of concurrent property ownership in which two or more persons own an undivided interest in the same property.

Trade Fixture

is an item that a tenant attaches to a leased space or building for the purpose of conducting business, which can be removed when the lease ends.

Conversion

In legal terms, conversion is an act of unauthorized control or possession of someone else's property that interferes with their rights.

Real Estate

Holdings that encompass land, any buildings situated on that land, and all natural resources associated with it.