Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing

question 103

Multiple Choice

Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?

• A) megabrand
• B) service inseparability
• C) social marketing
• D) unsought product
• E) undifferentiated

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Definitions:

Anthocerophyta

is a division of non-vascular plants that includes the hornworts, characterized by a sporophyte that grows from the gametophyte.

Lycopodiophyta

A division of vascular plants, often referred to as clubmosses, that reproduce through spores and do not have seeds.

Mosses

Small, non-vascular plant species that typically grow in dense green clumps or mats, often in damp or shady locations.

Hepaticophyta

A division of non-vascular plants known as liverworts, which are similar to mosses and typically found in moist habitats.