Customers Come to Know a Brand Through a Wide Range

question 76

True/False

Customers come to know a brand through a wide range of contacts and touch points,including word of mouth,personal interactions with company people,telephone interactions,and company Web pages.

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Definitions:

Radical Redesign

Describes a fundamental and comprehensive transformation of a process, system, or product to achieve significant improvements in performance or outcomes.

Clean Sheet

An approach starting from a 'clean sheet of paper', without considering previous designs or constraints.

Ongoing Collection

The continuous gathering of data or information over a period of time.

Related Activities

Refers to actions or tasks that are connected or relevant to a central process or subject matter.