The Owners of Noel Gifts Have Just Brainstormed a Large

question 150

Multiple Choice

The owners of Noel Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt.

• A) business analysis
• B) idea generation
• C) concept testing
• D) idea screening
• E) concept development

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Definitions:

Intrinsically Motivated

This refers to being motivated by internal factors, such as personal satisfaction or interest, rather than external rewards or pressures.

George Kelly

An American psychologist known for his theory of personal constructs, which suggests people actively endeavor to understand the world.

Carl Rogers

Carl Rogers was an influential American psychologist who founded client-centered therapy and contributed significantly to humanistic psychology.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.