Standardization Helps a Company to Develop a Consistent Worldwide Image

question 123

Essay

Standardization helps a company to develop a consistent worldwide image.What else does it do?

Evaluate the risks and rewards associated with brand extensions.

Understand the concept and importance of cognitive fit in brand extensions.

Recognize the role of authenticity in successful brand extension strategies.

Understand the strategic use of fighter brands in protecting market position.

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Definitions:

Morals

Principles or habits with respect to right or wrong conduct, often influenced by cultural, religious, or personal beliefs.

Rule Deontology

An ethical theory that stresses the importance of following universal rules or duties in ethical decision-making, regardless of the consequences.

Utilitarianism

A moral philosophy that evaluates the morality of actions based on their outcomes, emphasizing the greatest good for the greatest number of people.

Greatest Good

A principle, often associated with utilitarianism, that actions are right in proportion as they tend to promote the overall happiness or welfare of the greatest number of people.