Companies Often Do Not Test-Market Simple Line Extensions or ________________

question 26

Multiple Choice

Companies often do not test-market simple line extensions or ________________ products.

• A) new competitor
• B) older range
• C) copies of successful competitor
• D) consumable
• E) single-city

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Definitions:

Confirmatory Factor Analysis

A statistical technique used to validate the factor structure of a set of observed variables and to confirm prior hypotheses about their relationships.

Latent Variables

Variables that are not directly observed but are inferred from other variables that are measured directly in research.

Psychometric Properties

Characteristics that describe the quality of psychological tests or measurements, including reliability, validity, and factor structure.

Survey Inventories

Collections of survey questions designed to measure various aspects of subjects' behaviors, attitudes, or perspectives.