When Honda Set Out to Design the Fit,it Began with a $13,950

question 13

Multiple Choice

When Honda set out to design the Fit,it began with a $13,950 starting price point and an operating efficiency of 15 kilometers per liter as its goals.It then designed a stylish,peppy little car with costs that allowed it to give target customers those values.The unorthodox order of this marketing mix decision is an example of ________.

• A) competition-based pricing
• B) cost-plus pricing
• C) target costing
• D) value-based pricing
• E) penetration pricing

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Definitions:

Centralized Communication Network

A pattern of interaction in which communication flows only between individual members and a hub, or centre point.

Highly Cohesive Teams

Teams characterized by strong bonds, mutual respect, and a high level of collaboration and commitment towards common goals.

Evaluative Capabilities

The ability to assess, critique, or judge the value and effectiveness of something, typically within the context of organizational performance or potential.

Centralized Communication Network

A communication structure in which all decisions and processes are managed from a single central point of authority, often leading to efficient decision-making but reduced autonomy for lower levels.