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Refer to the scenario below to answer the following questions.
Pilot is a manufacturer of ballpoint pens, pencils, and stationery. The firm's primary distribution strategy is to sell in large volumes to office supply stores and large discount chains. Iwao Takada, CEO of Pilot, had hoped to manufacture and sell in large enough quantities that prices could be held low. However, in the first several months, the firm experimented with the price portion of its marketing mix in an effort to cater to a number of markets.
-Why might Iwao Takada have avoided using market-skimming pricing at Pilot?
Constituencies
Groups or individuals that an organization must consider and accommodate in its decision-making processes.
Positive Cash Flow
A financial state where the cash inflows in a business exceed the outflows, indicating financial health.
Long-Term Debt
Refers to loans or borrowed funds that are to be repaid over a period longer than one year, typically used for significant investments or to fund major projects.
Asset Base
The aggregate of all the resources owned by a person or organization, which can potentially be used to generate income.
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