At Minimum,a Marketing Channel Consists of a Producer and A(n)________

question 131

Multiple Choice

At minimum,a marketing channel consists of a producer and a(n) ________.

• A) wholesaler
• B) agent
• C) broker
• D) intermediary
• E) customer

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Definitions:

Revenue Account

An account that tracks the income generated from normal business operations over a certain period.

Sales Taxes

Taxes imposed by governments on the sale of goods and services, collected by retailers and passed on to tax authorities.

Product Service

A term typically referring to the offering or provision of products and services by a business.

Refund Liability

An obligation recorded by a company to reflect anticipated refunds to customers for returned or unsatisfactory products.