In a ________,Two or More Companies at One Level Join

question 123

Multiple Choice

In a ________,two or more companies at one level join together to develop a new marketing opportunity.

• A) franchise
• B) horizontal marketing system
• C) corporate VMS
• D) multichannel distribution system
• E) conventional distribution channel

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Definitions:

Legitimate Authority

The rightful or morally justified power held by an entity or individual, which is recognized and followed by others.

Unconscious Desire

Wishes or wants that influence behavior without becoming part of conscious awareness.

Ethical Concerns

Considerations related to determining what is right or wrong in a moral sense, often applied in professional and personal decision-making.

Psychological Study

The scientific research and analysis of human behavior, emotions, and mental processes.