Explain Why the "Place" Decision Is Important to a Retailer

question 112

Essay

Explain why the "place" decision is important to a retailer.

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Definitions:

Country Selection Return

The return attributed to the strategic selection of countries in which to invest, as opposed to stock selection or currency impact.

Benchmark

A standard or point of reference against which the performance of an investment, individual, or strategy can be measured.

EAFE

An acronym for Europe, Australasia, and Far East, indicating a stock index that represents major overseas equity markets.

EAFE Index

An index that represents the stock performance of developed markets outside of North America, providing a benchmark for international equity investments.