Which of the Following Is NOT a Major Category in a Company's

question 124

Multiple Choice

Which of the following is NOT a major category in a company's promotion mix?

• A) sales promotion
• B) strategic positioning
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

Credentialization

The process by which access to occupations or positions requires increasingly higher levels of education or certification.

Functionalist Perspective

A sociological approach that emphasizes the way in which the parts of a society are structured to maintain its stability and functionality.

Suitability

The appropriateness or compatibility of something for a particular purpose, condition, or position.

McDonaldization

The process by which the principles of the fast food industry dominate more sectors of society and the world, emphasizing efficiency, calculability, predictability, and control.