Which of the Following Is NOT a Major Category in a Company's

question 124

Multiple Choice

Which of the following is NOT a major category in a company's promotion mix?

• A) sales promotion
• B) strategic positioning
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

Value

Refers to the importance or usefulness of something or its worth in terms of money, materials, services, or social significance.

Reference Value

The price or quality that consumers use as a benchmark to compare with the actual price or quality of a product they are considering.

Substitute Items

Products or services that can replace each other in usage or consumption, offering consumers alternatives based on preference, price, or availability.

Value Pricing

A pricing strategy in which the price set for a product or service is based on the benefits it provides to consumers, compared to the price of similar offerings.