All of the Following Are Reasons That Marketers Are Losing

question 98

Multiple Choice

All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?

• A) TV ad spending is rising at a slower rate than online ad spending.
• B) TV and other mass media no longer capture the lion share of promotional budgets.
• C) Many viewers are using video streaming or DVRs.
• D) Mass media costs are rising.
• E) TV audience size is on the decline.

---

Definitions:

Quantitative Data

Numerical data that can be measured and written down with numbers, used to quantify attitudes, opinions, behaviors, and other defined variables.

Temperature Data

Numerical information that represents the measurement of heat energy within a specific area or system, often used in climate and environmental studies.

Chemistry

The scientific discipline that studies the properties, composition, and transformation of substances.

Densest

Having the highest density; pertaining to material that has the greatest mass per unit volume.