Perhaps the Most Logical Budget-Setting Method Is the ________ Method

question 31

Multiple Choice

Perhaps the most logical budget-setting method is the ________ method because it is based on spending necessary to accomplish specific promotion goals.

• A) percentage-of-sales
• B) affordable
• C) competitive-parity
• D) objective-and-task
• E) exponential smoothing

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Definitions:

Substantially

To a great or significant extent, often used to signify the importance, size, or degree of something.

Positive Trade Balance

A situation where the value of a country's exports exceeds the value of its imports, also known as a trade surplus.

Merchandise

Goods produced for the purpose of being sold, typically referred to in the context of retail sales and trade.

Services

Intangible products such as education, healthcare, and entertainment that are consumed at the point of delivery.