All of the Following Are Reasons That Marketers Are Losing

question 98

Multiple Choice

All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?

• A) TV ad spending is rising at a slower rate than online ad spending.
• B) TV and other mass media no longer capture the lion share of promotional budgets.
• C) Many viewers are using video streaming or DVRs.
• D) Mass media costs are rising.
• E) TV audience size is on the decline.

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Definitions:

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Deculturation

The process of losing or diminishing certain aspects of one's original culture, often as a result of contact with another culture.

Assimilation

The process by which individuals or groups adopt the culture, attitudes, and norms of another group, often losing aspects of their original identity.

Separation

The act of dividing or distinguishing elements from one another in various contexts, such as physical, emotional, or organizational separation.