To Produce Better Communications Consistency,a Unified Company Image,and Greater Sales

question 59

Multiple Choice

To produce better communications consistency,a unified company image,and greater sales impact,some companies employ a(n) ________.

• A) advertising agency
• B) marketing communications director
• C) public relations specialist
• D) personal sales force
• E) media planner

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Definitions:

Cost Per Share

The price at which a company's shares were initially offered to the public or the current market value of a share.

Stockholders' Equity

Represents the owners' residual interest in a corporation's assets after deducting liabilities.

Buy Back

A corporate action in which a company repurchases its own shares from the marketplace.

Take-Over

The acquisition of control over a company, typically by purchasing a majority of its stock.