Marketers Using Humor in Their Messages Claim That They Attract

question 51

Multiple Choice

Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n) ________ appeal.

• A) rational
• B) structural
• C) emotional
• D) moral
• E) standard

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Definitions:

Political Behavior

Actions not officially sanctioned by an organization that are taken to influence others in order to meet one’s personal goals.

Principled Dissent

Expressing disagreement or opposition based on one's moral or ethical convictions, often in a professional or organizational context.

Distributive Justice

A principle concerning the fair and equitable distribution of resources and benefits among individuals or groups.

Tangible Symbols

Physical representations that stand for or symbolize something else, often embodying values or meanings.