A Manufacturer of a Variety of Technological Devices Asked Its

question 2

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.

• A) public service activities
• B) non-personal marketing
• C) buzz marketing
• D) sales promotion
• E) direct marketing

---

Definitions:

Time Period

A specific duration marked by a start and end date or time, often used in financial and performance analysis.

Savings Accounts

Deposit accounts held at a financial institution that offer a modest interest rate.

Deposit

A sum of money placed into an account in a bank or similar financial institution.

Future Value

The value of an investment at a specified date in the future, taking into account factors like compound interest or projected growth.