You Receive a Report That 68% of Your Target Market

question 95

Multiple Choice

You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time.The information in the report relates to ________.

• A) reach
• B) frequency
• C) impact
• D) engagement
• E) qualitative value

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Definitions:

Primary Industry

The sector of an economy involving the extraction and production of raw materials, such as farming, mining, and forestry.

External Marketing Environment

External factors and influences that impact a company's marketing strategy, including economic, political, social, and technological aspects.

Industry Analysis

An assessment that examines the market dynamics, competitors, and economic environment of a specific sector to understand its profitability and competitiveness.

Strategic Moves

Actions taken by a company to enhance its competitive position within the market.