An Ad in a Professional Journal Targeted to an Audience

question 119

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.

• A)personal selling
• B)direct marketing
• C)a push strategy
• D)a pull strategy
• E)public relations

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Definitions:

Cash

Money in the form of coins or banknotes, especially that used to pay for goods or services.

Track Sales

The process of monitoring and recording sales transactions to analyze performance and trends over time.

Goods or Services

Products or activities offered by a business to satisfy customer needs or wants.

Invoice

A document issued by a seller to a buyer, detailing products or services provided, amounts owed, and payment terms.