Glasis Is a Type of Paint Made Specifically for Use

question 86

Multiple Choice

Glasis is a type of paint made specifically for use on cars.An ad in Top Gear magazine advising consumers to request their body shops use Glasis paint is an example of how a company uses ________.

• A) word-of-mouth influence
• B) public relations
• C) buzz marketing
• D) a push strategy
• E) a pull strategy

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Definitions:

Person-Organization Value Congruence

The degree to which an individual's values, goals, and beliefs align with the culture and values of the organization they work for.

Persistence

The quality of continuing steadfastly towards a goal despite obstacles or setbacks.

Direction

Guidance or instructions on the course or action to be taken, often aimed at achieving a specific goal or outcome.

Intensity

Intensity describes the degree of strength, power, or force of an action, emotion, or in a physical sense, often indicating the magnitude or seriousness of a phenomenon.