Management of a Company That Adheres to the Principle of Integrated

question 114

Multiple Choice

Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?

• A)The use of multiple marketing communications channels is advantageous.
• B)The use of a single marketing communications channel is advantageous.
• C)Long-term relationships with customers are best nurtured through sales promotion.
• D)Long-term relationships with customers are best nurtured through public relations.
• E)Short-term relationships with customers are more profitable than long-term relationships with customers.

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Definitions:

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Manufacturers

Entities engaged in the conversion of raw materials or components into finished goods through the use of tools, human labor, machinery, and chemical processing.