Explain How the Message Source Affects Consumers' Perceptions of the Message

question 130

Essay

Explain how the message source affects consumers' perceptions of the message.

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Definitions:

Savant Syndrome

A rare condition where someone with significant mental disabilities demonstrates certain abilities far in excess of average.

Savant Syndrome

A condition where a person with significant mental disabilities demonstrates certain abilities far in excess of average.

Intellectual Disability

A condition of limited mental ability, indicated by an intelligence test score of 70 or below and difficulty adapting to the demands of life. (Formerly referred to as mental retardation.)

G Factor

The general intelligence factor theorized to underlie all cognitive abilities, measured by various intelligence tests.