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When Is It Advisable to Predominantly Use Personal Selling in a Promotion

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When is it advisable to predominantly use personal selling in a promotion mix?


Definitions:

Cross-Sectional Method

An investigation framework that evaluates data from either an entire population or a subset that represents it, at a certain time.

Longitudinal Method

The longitudinal method is a research approach that involves studying the same group of individuals over a long period of time to observe changes or developments.

Older Children

Refers to children who are in the later stages of childhood, typically considered to be ages 9 to 12.

Psychoanalysis

A therapeutic approach and theory of psychological disorders developed by Sigmund Freud, focusing on unconscious processes as they are manifested in a person's behavior.

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