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In Aronson and Linder's "Gain-Loss" Experiment, Subjects Overheard a Confederate

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In Aronson and Linder's "gain-loss" experiment, subjects overheard a confederate give a series of evaluations of them that were (1) consistently positive, (2) consistently negative, (3) negative and then increasingly positive (gain) , and (4) positive and then increasingly negative (loss) . The results showed that, in terms of mean liking for the confederate, subjects rated (from positive to negative) the confederates as follows:


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