High Audience Selectivity; Flexibility; No Ad Competition Within the Same

question 90

Multiple Choice

High audience selectivity; flexibility; no ad competition within the same medium; allows
Personalization.Which medium has these advantages?

• A) advertising
• B) television
• C) radio
• D) direct mail
• E) outdoor

---

Definitions:

Profitability

The financial viability characterized by the ability to generate profits over time.

Women-owned Suppliers

Businesses that are at least 51% owned, operated, and controlled by one or more women, playing a crucial role in diversifying the supply chain.

Buying Objectives

The specific goals or intentions that motivate and guide consumers' purchasing decisions, such as cost savings, quality improvement, or innovation adoption.

Economy

Pertains to the income, expenditures, and resources that affect the cost of running a business and household.