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Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60 percent discount."
-The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children's shelter.The owner will set up collection barrels outside Second Avenue.Which of the following public relations tools is the owner using?
Television Ads
Short visual advertisements broadcasted on television intended to inform or persuade viewers on various products, services, or political campaigns.
Anticipated Growth Rate
The expected rate at which a company, economy, or investment is projected to grow over a specific period.
Constant Growth Stock
A stock from a company which is expected to grow dividends at a constant rate indefinitely.
Last Dividend
The most recent dividend payment per share distributed to shareholders by a corporation.
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