One Way to Measure the ________ Effects of Advertising Is

question 33

Multiple Choice

One way to measure the ________ effects of advertising is to ________ past sales and past advertising expenditures.

• A) communication; average
• B) promotion; analyze
• C) communication; identify
• D) sales; compare
• E) sales; combine

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Definitions:

Poor Validity

Refers to a lack of accuracy in measuring what a test or research study is designed to measure, questioning the results' trustworthiness.

Poor Reliability

Referring to the lack of consistency or dependability in the results of a test, measurement, or research finding.

Experimental Group

In an experiment, the group exposed to a variable that is manipulated, the independent variable.

Independent Variable

In an experiment, the variable that is manipulated.