Suppose You See an Ad for a Deodorant That Focuses

question 29

Multiple Choice

Suppose you see an ad for a deodorant that focuses on how effective it is in comparison tests and how it compares in cost to other products and that it is all-natural. The persuasion appeal is:

• A) the central route
• B) the peripheral route
• C) the logical route
• D) the inoculation effect

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Definitions:

Causal

Relating to or acting as a cause; implying a relationship where one factor or event is responsible for triggering another factor or consequence.

Data Warehouse

A central repository for storing, managing, and analyzing large volumes of data from various sources.

External Data Sources

Information collected from outside an organization for analysis, including market trends, competitor data, and economic indicators.

Internal Data Sources

Information collected from within an organization, such as sales records, customer feedback, and inventory levels, used for decision-making and strategic planning.