When Is a Two-Sided Message Likely to Be More Effective

question 2

Multiple Choice

When is a two-sided message likely to be more effective than a one-sided message?

• A) When the position advocated falls within the audience's latitude of acceptance
• B) When the audience is poorly informed and in general agreement with the source
• C) When the audience is well informed and in general opposition to the position of the source
• D) When the position advocated falls in the audience's latitude of rejection

---

Definitions:

Bridge

A structure constructed to span a physical obstacle, such as a body of water, valley, or road, without blocking the way underneath.

Trucks

Large motor vehicles designed primarily for transporting cargo or specialized payloads over roads.

Poisoning the Well

A logical fallacy where adverse information about a target is preemptively presented to an audience, with the intention of discrediting or ridiculing everything that the target person is about to say.

Ad Hominem

A fallacy that involves attacking the person making an argument rather than the argument itself.